Welcome back to Business English Pod for today’s lesson on English collocations related to implementing a plan.
In business, good planning is important, whether you’re talking about a long-term strategy or a short-term project. But a plan itself means nothing without action. It’s not what you decide to do that matters, but what you actually do. And what you actually do with a plan is called “implementation.” Implementing a plan is all about deciding who will do what, and when they will do it.
In this lesson, we’ll listen in on a meeting about how to implement a marketing plan. During the discussion, you’ll hear lots of useful expressions that we call “collocations.” A collocation is a natural combination or group of words. For example, I’ve already used the collocation “to implement a plan.” We don’t say “do a plan” or “activate a plan.” The natural expression is “to implement a plan.”
Native speakers use collocations like this automatically, and you can learn to use them as well. By studying English collocations, you’ll improve your vocabulary and sound more fluent. As you listen to the dialog, try to pick out some of these collocations and we’ll discuss them later in the debrief.
In the dialog, we’ll hear Carlos, Viv, Byron, and Marion. The small company they work for has just had a new marketing plan developed by a consulting company. Now they are meeting to figure out how to implement the plan.
Listening Questions
1. Carlos asks for volunteers on one aspect of the plan. What exactly does he want the volunteers to do?
2. As there’s lot to do on the website, what does Byron need to do as the lead?
3. What is Carlos going to do in three weeks time?
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