{"id":10917,"date":"2017-11-04T17:10:14","date_gmt":"2017-11-05T01:10:14","guid":{"rendered":"https:\/\/www.businessenglishpod.com\/?p=10917"},"modified":"2023-01-06T20:42:30","modified_gmt":"2023-01-07T04:42:30","slug":"bep-316-english-collocations-for-discussing-marketing-plans-activities-2","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2017\/11\/04\/bep-316-english-collocations-for-discussing-marketing-plans-activities-2\/","title":{"rendered":"BEP 316 &#8211; English for Discussing Marketing Activities (Part 2)"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10917-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/bizpod\/BEP316-Discussing-Marketing2.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/bizpod\/BEP316-Discussing-Marketing2.mp3\">https:\/\/traffic.libsyn.com\/bizpod\/BEP316-Discussing-Marketing2.mp3<\/a><\/audio>\n<p><a title=\"BEP 316 Lesson Module - English for Discussing Marketing Plans and Activities 2\" href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP316POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.businessenglishpod.com\/wordpress\/wp-content\/uploads\/BEP-316-LESSON-Discussing-Marketing-Plans-Activities-2-600x257.jpg\" alt=\"Business English Pod 316 - English for Discussing Marketing Plans &amp; Activities 2\" width=\"600\" height=\"257\" class=\"alignnone size-large wp-image-10893\" srcset=\"https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-316-LESSON-Discussing-Marketing-Plans-Activities-2-600x257.jpg 600w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-316-LESSON-Discussing-Marketing-Plans-Activities-2-300x128.jpg 300w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-316-LESSON-Discussing-Marketing-Plans-Activities-2-768x328.jpg 768w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-316-LESSON-Discussing-Marketing-Plans-Activities-2-200x86.jpg 200w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-316-LESSON-Discussing-Marketing-Plans-Activities-2-400x171.jpg 400w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-316-LESSON-Discussing-Marketing-Plans-Activities-2.jpg 788w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Welcome back to Business English Pod for today&#8217;s lesson on <a href=\"https:\/\/www.businessenglishpod.com\/category\/english-collocations\/\" target=\"_blank\" rel=\"noopener noreferrer\">English collocations<\/a> for discussing <a href=\"https:\/\/www.businessenglishpod.com\/category\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing plans and activities<\/a>.<\/p>\n<p>As author and marketing master Seth Godin once said: marketing is a competition for people&#8217;s attention. And in today&#8217;s hyperconnected world, that competition is really tough! Standing out from the crowd requires us to put a lot of energy into marketing.<\/p>\n<p>The best companies spend this energy strategically. They direct their marketing efforts at the right people, with the right methods. And if you sit around a table with a good marketing team, you&#8217;ll need to understand &#8211; and use &#8211; the special language of marketing. For example, you might hear expressions like \u201cto increase customer engagement.\u201d Or \u201cto capture market share.\u201d<\/p>\n<p>In English, this kind of expression is called a collocation. A collocation is a natural combination of words. Native speakers use collocations all the time without thinking  about it. They don&#8217;t say \u201ccatch\u201d market share, or \u201ctrap\u201d market share. They always say \u201ccapture\u201d market share. They remember the words together. And you can too. You can learn collocations to understand better, and to sound more natural.<\/p>\n<p>In this lesson, we&#8217;ll look at collocations used to discuss marketing. We&#8217;ll hear a dialog between three people on a marketing team: Nathan, Camille, and Theo. In our last lesson, the team talked about market research. Today, we&#8217;ll hear them talking about some specific marketing activities. They&#8217;ll use lots of marketing collocations to describe their activities. Try to pick these out, then we&#8217;ll go through them later in the debrief.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tWhat does Camille say was the goal of the magazine and TV ads?<br \/>\n2.\tWhat type of marketing activity does Camille say they need to improve?<br \/>\n3.\tWhat does Nathan identify as the main purpose of the activity that Camille said they need to improve?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP316SN-Discussing-Marketing2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PDF Transcript<\/span><\/a> | <a href=\"https:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP316QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Quizzes<\/span><\/a> | <a href=\"\/learningcenter\/Premium2008\/content18\/BEP316PC.mp3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PhraseCast<\/span><\/a> | <a href=\"https:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP316POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lesson Module<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/bizpod\/BEP316-Discussing-Marketing2.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn English collocations for discussing marketing plans and activities.<\/p>\n","protected":false},"author":1,"featured_media":10895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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