{"id":142,"date":"2007-04-04T02:17:32","date_gmt":"2007-04-04T10:17:32","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/2007\/04\/04\/business-news-08-celebrities-losing-marketing-appeal\/"},"modified":"2023-01-02T14:34:19","modified_gmt":"2023-01-02T22:34:19","slug":"business-news-08-celebrities-losing-marketing-appeal","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2007\/04\/04\/business-news-08-celebrities-losing-marketing-appeal\/","title":{"rendered":"Business News 08 &#8211; Celebrities Losing Marketing Appeal"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-142-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEPNews008-Celebrity.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEPNews008-Celebrity.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEPNews008-Celebrity.mp3<\/a><\/audio>\n<p>Today we have a Business English News story on a recent study by several universities that looks into the \u201d\u02dcselling power&#8217; or influence &#8211; of celebrities. Celebrity is another word for famous person, such as a movie or sports star. <\/p>\n<p>The vocabulary we discuss in this podcast expands on the marketing terms we covered in <a href=\"http:\/\/www.businessenglishpod.com\/2007\/05\/02\/videovocab-04-law-1-basic-legal-vocabulary\/\">Video Vocab 04<\/a>.<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>PDF Transcript: <a href=\"http:\/\/www.businessenglishpod.com\/Enclosures\/Transcripts\/BEPNews08SN-Celebrity.pdf\">Study Notes<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEPNews008-Celebrity.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we have a Business English News story on a recent study by several universities that looks into the \u201d\u02dcselling power&#8217; or influence \u2013 of celebrities. Celebrity is another word for famous person, such as a movie or sports star.<br \/>\nThe vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Vocab 04.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","powered_cache_disable_cache":false,"_links_to":"","_links_to_target":""},"categories":[45,26,5,2],"tags":[],"_links":{"self":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/142"}],"collection":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":5,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"predecessor-version":[{"id":19254,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/142\/revisions\/19254"}],"wp:attachment":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}