{"id":156,"date":"2007-05-13T00:24:06","date_gmt":"2007-05-13T08:24:06","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/2007\/05\/13\/bep-47-adv-cold-calling-clarifying-benefits-and-making-a-pitch\/"},"modified":"2023-01-02T15:39:11","modified_gmt":"2023-01-02T23:39:11","slug":"bep-47-adv-cold-calling-clarifying-benefits-and-making-a-pitch","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2007\/05\/13\/bep-47-adv-cold-calling-clarifying-benefits-and-making-a-pitch\/","title":{"rendered":"BEP 47 &#8211; Cold Calling: Clarifying Benefits and Making a Pitch"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-156-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP047ADV-Cold_Calling2.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP047ADV-Cold_Calling2.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP047ADV-Cold_Calling2.mp3<\/a><\/audio>\n<p>This is the second in our three-part Business English Podcast lesson on a useful telephone and sales skill: cold calling. <\/p>\n<p>You can always make yourself more persuasive by asking well-considered questions and really listening to the answers. This principle is true whether you are selling a product or an idea.  So in part two we are going to look at some key selling skills: strategically clarifying and summarizing your prospect&#8217;s concerns and incorporating them into your pitch to make it more persuasive.<\/p>\n<p>Where we left off last time, Steve had just introduced his company&#8217;s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tWhat&#8217;s the main issue or problem that Linda sees with her current system?<br \/>\n2.\tWhat does Steve mean by a \u201cone-stop\u201d service?<br \/>\n3.\tWhat does Linda suggest instead of meeting with Steve? <\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/StudyNotes\/BEP047SN-Cold_Calling-Pitching.pdf\">PDF Transcript<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP047ADV-Cold_Calling2.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the second in our three-part Business English Podcast lesson on a useful telephone and sales skill: cold calling. 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