{"id":16225,"date":"2021-02-14T07:44:07","date_gmt":"2021-02-14T15:44:07","guid":{"rendered":"https:\/\/www.businessenglishpod.com\/?p=16225"},"modified":"2022-10-11T12:02:50","modified_gmt":"2022-10-11T20:02:50","slug":"bep-370-startup-english-4-discussing-pivot","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2021\/02\/14\/bep-370-startup-english-4-discussing-pivot\/","title":{"rendered":"BEP 370 &#8211; English for Startups 4: Discussing a Pivot"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-16225-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP370-Startups4.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP370-Startups4.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP370-Startups4.mp3<\/a><\/audio>\n<p><a title=\"BEP 370 - Business English for Startups 4\" href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP370POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16227\" src=\"https:\/\/www.businessenglishpod.com\/wordpress\/wp-content\/uploads\/BEP370-LESSON-English-Startups-4-Discussing-a-Pivot.jpg\" alt=\"English for Startups - BEP 370 - Discussing a Pivot\" width=\"1500\" height=\"646\" srcset=\"https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP370-LESSON-English-Startups-4-Discussing-a-Pivot.jpg 1500w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP370-LESSON-English-Startups-4-Discussing-a-Pivot-300x129.jpg 300w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP370-LESSON-English-Startups-4-Discussing-a-Pivot-600x258.jpg 600w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP370-LESSON-English-Startups-4-Discussing-a-Pivot-768x331.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n<p>Welcome back to <a title=\"Business English\" href=\"https:\/\/www.businessenglishpod.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business English<\/a> Pod for today\u2019s lesson on <a title=\"English for startups - Making a Pitch\" href=\"https:\/\/www.businessenglishpod.com\/2020\/10\/20\/bep-365-business-english-startups-2-pitching-to-investors\/\">English for startups<\/a> and discussing a pivot.<\/p>\n<p>There are lots of business ideas and tech innovations that sound like good ideas. But the real test of an idea is the marketplace. People might like your idea, but will they buy it? Will enough people buy it to make the business viable? Even if you\u2019ve done your market research, sometimes consumer feedback tells you it just won\u2019t work.<\/p>\n<p>This happens all the time with <a title=\"English for Startups 1: Preparing for a Pitch\" href=\"https:\/\/www.businessenglishpod.com\/2020\/10\/10\/bep-364-english-for-startups-1-preparing-for-a-pitch-in-english\/\" target=\"_blank\" rel=\"noopener noreferrer\">startups<\/a>. And the smart ones don\u2019t keep throwing good money after bad. Nor do they give up altogether. Instead, they pivot. When you pivot, you shift your business model or strategy based on the feedback you get from the market. That\u2019s how Odeo, a podcasting platform, became Twitter. And that\u2019s how YouTube gave up on video-dating and became a massively popular video-sharing site.<\/p>\n<p>Pivoting well isn\u2019t easy. It takes some tough conversations about new goals for the company and new needs. And one of the toughest aspects of the pivot is sacrificing some of your old ideas. You also have to remember it\u2019s not just about you and your ideas. When you pivot, you need to consider your team and your investors as well.<\/p>\n<p>In today\u2019s dialog, we\u2019ll listen to a conversation between a young entrepreneur named Quinn and his mentor, Kira. Quinn has been working hard to get his online payments business going. Now he sees that it would be wise to pivot his focus from individual consumers to business customers.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1. What does Quinn say is the company\u2019s most pressing need?<br \/>\n2. What is the old idea that Quinn needs to sacrifice to pivot his business?<br \/>\n3. What does Quinn say his investors need to understand?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP370SN-Startups-4.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PDF Transcript<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP370QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Quizzes<\/span><\/a> | <a href=\"\/learningcenter\/Premium2008\/content18\/BEP370PC.mp3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PhraseCast<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP370POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lesson Module<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP370-Startups4.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this English for Startups lesson we look at business English for discussing a pivot.<\/p>\n","protected":false},"author":1,"featured_media":16226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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