{"id":178,"date":"2007-07-29T06:11:39","date_gmt":"2007-07-29T14:11:39","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/2007\/07\/29\/bep-59-adv-persuasion-1-getting-attention\/"},"modified":"2023-01-11T05:44:17","modified_gmt":"2023-01-11T13:44:17","slug":"bep-59-adv-persuasion-1-getting-attention","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2007\/07\/29\/bep-59-adv-persuasion-1-getting-attention\/","title":{"rendered":"BEP 59 &#8211; Persuasion 1: Getting Attention"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-178-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP059ADV-Persuasion1.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP059ADV-Persuasion1.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP059ADV-Persuasion1.mp3<\/a><\/audio>\n<p>Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. Persuasion &#8211; convincing someone of something &#8211; is an essential part of almost everything we do, from informal discussions to formal negotiations.  To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we&#8217;ll be giving you some answers.<\/p>\n<p>Throughout the years, many talented speakers and researchers have been developing ways to persuade people effectively. One of the most widely used methods is Alan H. Monroe&#8217;s. In the mid-1930s, Monroe created a persuasive process called the &#8220;Monroe sequence&#8221; that has become a standard in business, media and politics. Once you know it, you&#8217;ll recognize it everywhere &#8211; in speeches, statements, proposals, advertisements. It&#8217;s popular because it is logical and effective.<\/p>\n<p>So, over the next three Business English Pod episodes, we&#8217;ll be studying language and strategies for persuasion based on the Monroe Sequence.<\/p>\n<p>The Monroe Sequence has five parts.<br \/>\n1)\t<a href=\"https:\/\/www.businessenglishpod.com\/2007\/07\/29\/bep-59-adv-persuasion-1-getting-attention\/\">Get the audience&#8217;s attention<\/a><br \/>\n2)\t<a href=\"https:\/\/www.businessenglishpod.com\/2007\/08\/05\/bep-60-adv-persuasion-2-establishing-the-need\/\">Establish a need<\/a><br \/>\n3)\t<a href=\"https:\/\/www.businessenglishpod.com\/2007\/08\/19\/bep-62-adv-persuasion-3-satisfaction-visualization-and-action-steps\/\">Satisfy that need<\/a><br \/>\n4)\t<a href=\"https:\/\/www.businessenglishpod.com\/2007\/08\/19\/bep-62-adv-persuasion-3-satisfaction-visualization-and-action-steps\/\">Visualize the future<\/a><br \/>\n5)\t<a href=\"https:\/\/www.businessenglishpod.com\/2007\/08\/19\/bep-62-adv-persuasion-3-satisfaction-visualization-and-action-steps\/\">Call for action<\/a><\/p>\n<p>This lesson will focus on the first step, getting the audience&#8217;s attention.<\/p>\n<p>The listening takes place at Swift, a bicycle manufacturer whose major market is the U.S. We&#8217;ll be listening to a good example and a bad example of persuasion. First let&#8217;s examine the bad example.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>Bad example<br \/>\n1.\tWhose needs does Franz focus on? That is, whose needs is he taking into consideration when he makes the proposal?<br \/>\n2.\tWhy is Franz&#8217;s proposal so ineffective?<\/p>\n<p>Good example<br \/>\n1)\tWhat does Steve do at the beginning of his presentation?<br \/>\n2)\tWhose needs does Steve focus on &#8211; the workers&#8217; or the management&#8217;s?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Members: <a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/StudyNotes\/BEP059SN-Persuasion1.pdf\">PDF Transcript<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP059ADV-Persuasion1.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this three part Business English Pod series, we&#8217;ll be studying Business English language and strategies for persuasion based on the Monroe Sequence.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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