{"id":180,"date":"2007-08-05T04:02:51","date_gmt":"2007-08-05T12:02:51","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/2007\/08\/05\/bep-60-adv-persuasion-2-establishing-the-need\/"},"modified":"2023-01-11T05:48:46","modified_gmt":"2023-01-11T13:48:46","slug":"bep-60-adv-persuasion-2-establishing-the-need","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2007\/08\/05\/bep-60-adv-persuasion-2-establishing-the-need\/","title":{"rendered":"BEP 60 &#8211; Persuasion 2: Establishing the Need"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-180-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP060ADV-Persuasion2.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP060ADV-Persuasion2.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP060ADV-Persuasion2.mp3<\/a><\/audio>\n<p>Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively. <\/p>\n<p>Last time we heard a <a href=\"https:\/\/www.businessenglishpod.com\/2007\/07\/29\/bep-59-adv-persuasion-1-getting-attention\/\">bad example and a good example of persuasion.<\/a> Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience&#8217;s attention by establishing the relevance of the topic. We also talked about how it&#8217;s extremely important to relate your proposal directly to your audience&#8217;s needs.<\/p>\n<p>In today&#8217;s show, we will be continuing on that theme by looking in detail at the second step in the Monroe Sequence, <B>the need step.<\/B> This is where you demonstrate to the audience that there is a serious problem with the current situation. This prepares them psychologically to accept your solution.<\/p>\n<p>Let&#8217;s continue <a href=\"https:\/\/www.businessenglishpod.com\/2007\/07\/29\/bep-59-adv-persuasion-1-getting-attention\/\">listening to the good example of persuasion <\/a> that we started last time. Remember, Steve has just gotten his audience&#8217;s attention by pointing out the amount of money that Swift loses every year due to turnover. He has also posed a problem: How can we reverse the trend and turn the situation around?<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tWhat&#8217;s the highest temperature in the welding room?<br \/>\n2.\tWhat does Steve present first &#8211; the problem or the solution?<br \/>\n3.\tWhat kind of strategies does Steve use to paint a vivid picture of the need for his solution?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Members: <a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/StudyNotes\/BEP060SN-Persuasion2.pdf\">PDF Transcript<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP060ADV-Persuasion2.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the second in a three-part Business English Pod series on presenting your ideas persuasively. In today&#8217;s Business English lesson, we will be continuing on that theme by looking in detail at the second step in the Monroe Sequence: the need step.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","powered_cache_disable_cache":false,"_links_to":"","_links_to_target":""},"categories":[13,45,2,32,7,27],"tags":[],"_links":{"self":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/180"}],"collection":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":5,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":19826,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/180\/revisions\/19826"}],"wp:attachment":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}