{"id":182,"date":"2007-08-19T00:07:16","date_gmt":"2007-08-19T08:07:16","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/2007\/08\/19\/bep-62-adv-persuasion-3-satisfaction-visualization-and-action-steps\/"},"modified":"2023-01-11T05:41:45","modified_gmt":"2023-01-11T13:41:45","slug":"bep-62-adv-persuasion-3-satisfaction-visualization-and-action-steps","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2007\/08\/19\/bep-62-adv-persuasion-3-satisfaction-visualization-and-action-steps\/","title":{"rendered":"BEP 62 &#8211; Persuasion 3: Satisfaction, Visualization and Action Steps"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-182-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP062ADV-Persuasion3.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP062ADV-Persuasion3.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP062ADV-Persuasion3.mp3<\/a><\/audio>\n<p>In the first two ESL lessons (<a href=\"https:\/\/www.businessenglishpod.com\/2007\/07\/29\/bep-59-adv-persuasion-1-getting-attention\/\">BEP 59 <\/a> &#038; <a href=\"http:\/\/www.businessenglishpod.com\/2007\/08\/05\/bep-60-adv-persuasion-2-establishing-the-need\/\">BEP 60<\/a>) in this three-part series on persuasion, we saw how <a href=\"https:\/\/www.businessenglishpod.com\/2007\/07\/29\/bep-59-adv-persuasion-1-getting-attention\/\">getting your audience&#8217;s attention <\/a>and <a href=\"https:\/\/www.businessenglishpod.com\/2007\/08\/05\/bep-60-adv-persuasion-2-establishing-the-need\/\">demonstrating a clear need were essential to the persuasive process<\/a>. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution. This mirrors the psychological process of decision-making: First we feel a need,  and then we look for a way to satisfy that need.<\/p>\n<p>After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. Finally, you need to make a concrete, specific call to action &#8211; what the audience can do right now to implement your proposal.<\/p>\n<p>Let&#8217;s finish listening to Steve give his proposal to Swift management. See if you can identify the satisfaction, visualization and action steps in his speech.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tHow long will it take Swift to get back the investment in air conditioning?<br \/>\n2.\tHow much extra profit can Swift make per year by adopting Nick&#8217;s proposal?<br \/>\n3.\tWhat specific action does Steve ask his manager&#8217;s to take?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/StudyNotes\/BEP062SN-Persuasion3.pdf\">PDF Transcript<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP062ADV-Persuasion3.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. Finally, you need to make a concrete, specific call to action &#8211; what the audience can do right now to implement your proposal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","powered_cache_disable_cache":false,"_links_to":"","_links_to_target":""},"categories":[13,45,2,32,7,27],"tags":[],"_links":{"self":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/182"}],"collection":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":4,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":19820,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/182\/revisions\/19820"}],"wp:attachment":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}