{"id":18423,"date":"2022-09-11T12:50:54","date_gmt":"2022-09-11T20:50:54","guid":{"rendered":"https:\/\/www.businessenglishpod.com\/?p=18423"},"modified":"2022-10-11T10:38:07","modified_gmt":"2022-10-11T18:38:07","slug":"bep-389-english-collocations-online-marketing-1","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2022\/09\/11\/bep-389-english-collocations-online-marketing-1\/","title":{"rendered":"BEP 389 &#8211; English Collocations: Online Marketing (1)"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-18423-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP389-Online-Marketing-1.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP389-Online-Marketing-1.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP389-Online-Marketing-1.mp3<\/a><\/audio>\n<p><a title=\"BEP 389 - Business English Collocations: Online Marketing 1\" href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP389POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.businessenglishpod.com\/wordpress\/wp-content\/uploads\/BEP-389-LESSON-Business-English-Collocations-Online-Marketing-1.jpg\" alt=\"BEP 389 - Business English Collocations: Online Marketing 1\" width=\"1640\" height=\"716\" class=\"alignnone size-full wp-image-18425\" srcset=\"https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-389-LESSON-Business-English-Collocations-Online-Marketing-1.jpg 1640w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-389-LESSON-Business-English-Collocations-Online-Marketing-1-300x131.jpg 300w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-389-LESSON-Business-English-Collocations-Online-Marketing-1-600x262.jpg 600w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-389-LESSON-Business-English-Collocations-Online-Marketing-1-768x335.jpg 768w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-389-LESSON-Business-English-Collocations-Online-Marketing-1-1536x671.jpg 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><\/a><\/p>\n<p>Welcome back to Business English Pod for today\u2019s lesson on <a href=\"https:\/\/www.businessenglishpod.com\/category\/english-collocations\/\" rel=\"noopener\" target=\"_blank\">business English collocations<\/a> related to online marketing.<\/p>\n<p>Every year, ecommerce accounts for an even bigger chunk of retail sales around the world. How big of a chunk? Almost 5 trillion dollars. And with so much selling happening online, it\u2019s not surprising online marketing has become a hot topic.<\/p>\n<p>With this increasing importance has come a ton of new words and expressions. If you find yourself confused, you\u2019re not alone. And as you navigate this new lexicon, it can be very helpful to focus on a type of expression called \u201ccollocations.\u201d<\/p>\n<p>Collocations are simply natural combinations of words. For example, you may know that we use the word \u201ctraffic\u201d to talk about how many people visit a website. Well, did you know we normally say \u201cdrive traffic\u201d when we talk about techniques for bringing people to a website? We don\u2019t say \u201cmake traffic\u201d or \u201cmove traffic.\u201d It\u2019s not a grammatical rule. It has just become a natural combination of words.  <\/p>\n<p>In today\u2019s dialog, we\u2019ll hear Eduardo, Emma, and Neil, who all work for a retailer that specializes in cooking equipment. They\u2019re discussing their company\u2019s online marketing performance. During their conversation, they use lots of <a href=\"https:\/\/www.businessenglishpod.com\/category\/english-collocations\/\" rel=\"noopener\" target=\"_blank\">English collocations<\/a>, which we\u2019ll explain later in the debrief.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tWhat does Eduardo regularly do to understand their online marketing performance?<br \/>\n2.\tWhat does Neil say is becoming harder, especially with new privacy rules?<br \/>\n3.\tWhat does Emma say is not a good technique for reaching younger audiences?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP389SN-Online-Marketing-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PDF Transcript<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP389QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Quizzes<\/span><\/a> | <a href=\"\/learningcenter\/Premium2008\/content18\/BEP389PC.mp3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PhraseCast<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP389POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lesson Module<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP389-Online-Marketing-1.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn English collocations for discussing online marketing.<\/p>\n","protected":false},"author":1,"featured_media":18426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","powered_cache_disable_cache":false,"_links_to":"","_links_to_target":""},"categories":[45,26,46,28],"tags":[231,226,179],"_links":{"self":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/18423"}],"collection":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/comments?post=18423"}],"version-history":[{"count":5,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/18423\/revisions"}],"predecessor-version":[{"id":18550,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/18423\/revisions\/18550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/media\/18426"}],"wp:attachment":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/media?parent=18423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/categories?post=18423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/tags?post=18423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}