{"id":18459,"date":"2022-09-25T12:33:07","date_gmt":"2022-09-25T20:33:07","guid":{"rendered":"https:\/\/www.businessenglishpod.com\/?p=18459"},"modified":"2022-11-06T13:22:38","modified_gmt":"2022-11-06T21:22:38","slug":"bep-390-english-collocations-online-marketing-2","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2022\/09\/25\/bep-390-english-collocations-online-marketing-2\/","title":{"rendered":"BEP 390 &#8211; English Collocations: Online Marketing (2)"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-18459-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP390-Online-Marketing-2.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP390-Online-Marketing-2.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP390-Online-Marketing-2.mp3<\/a><\/audio>\n<p><a title=\"BEP 390 - Business English Collocations: Online Marketing 2\" href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP390POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.businessenglishpod.com\/wordpress\/wp-content\/uploads\/BEP-390-LESSON-Business-English-Collocations-Online-Marketing-2.jpg\" alt=\"BEP 390 LESSON - English Collocations: Online Marketing 2\" width=\"1500\" height=\"643\" class=\"alignnone size-full wp-image-18463\" srcset=\"https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-390-LESSON-Business-English-Collocations-Online-Marketing-2.jpg 1500w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-390-LESSON-Business-English-Collocations-Online-Marketing-2-300x129.jpg 300w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-390-LESSON-Business-English-Collocations-Online-Marketing-2-600x257.jpg 600w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-390-LESSON-Business-English-Collocations-Online-Marketing-2-768x329.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n<p>Welcome back to Business English Pod for today\u2019s lesson on <a href=\"https:\/\/www.businessenglishpod.com\/category\/english-collocations\/\" rel=\"noopener\" target=\"_blank\">business English collocations<\/a> for discussing online <a href=\"https:\/\/www.businessenglishpod.com\/category\/marketing\/\" title=\"English for Marketing\" rel=\"noopener\" target=\"_blank\">marketing<\/a>.<\/p>\n<p>The world of ecommerce is extremely competitive. Millions and millions of people are shopping online every day, viewing millions of options. How can businesses stand out in this sea of competition? How can they ensure their potential customers can even find their website? They turn to online marketing. So it\u2019s no wonder there\u2019s so much time, energy, and money put into marketing and measuring performance.<\/p>\n<p>If you\u2019ve ever had a discussion with an online marketing expert, you\u2019ll know there\u2019s a whole new language built up around it. Think about an expression like \u201csearch engine optimization,\u201d or SEO. That\u2019s a good example of a type of expression that we call a \u201ccollocation.\u201d <\/p>\n<p>A collocation is just a group of words that go naturally together to form an expression. You\u2019ve already heard me use a few <a href=\"https:\/\/www.businessenglishpod.com\/category\/english-collocations\/\" title=\"English collocations\" rel=\"noopener\" target=\"_blank\">English collocations<\/a>. Consider \u201cmeasuring performance,\u201d as an example. The verb \u201cmeasure\u201d and the noun \u201cperformance\u201d go together frequently and naturally. By looking at collocations you can learn words together, not in isolation. <\/p>\n<p>In today\u2019s dialog, we\u2019ll rejoin Eduardo, Emma, and Neil, who work for a kitchenware retailer. Last time, they discussed content marketing. Today, we\u2019ll hear them talking about search engine optimization and some ways of measuring success. During their conversation, they use many English collocations, which we\u2019ll explain later in the debrief.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tAt the start of the conversation, what does Eduardo hope has increased?<br \/>\n2.\tAccording to Emma, what have they invested a lot in?<br \/>\n3.\tWhat does Neil say about their English site that might not be true about the German version?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP390SN-Online-Marketing-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PDF Transcript<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP390QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Quizzes<\/span><\/a> | <a href=\"\/learningcenter\/Premium2008\/content18\/BEP390PC.mp3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PhraseCast<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/content18\/BEP390POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lesson Module<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP390-Online-Marketing-2.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn English collocations related to online marketing and SEO.<\/p>\n","protected":false},"author":1,"featured_media":18464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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