{"id":222,"date":"2008-02-16T22:17:32","date_gmt":"2008-02-17T06:17:32","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/2008\/02\/16\/bep-85-int-sales-informal-product-presentation\/"},"modified":"2023-01-11T09:04:48","modified_gmt":"2023-01-11T17:04:48","slug":"bep-85-int-sales-informal-product-presentation","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2008\/02\/16\/bep-85-int-sales-informal-product-presentation\/","title":{"rendered":"BEP 85 &#8211; English for Sales: Informal Product Presentation"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-222-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP085INT-Informal_Sales.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP085INT-Informal_Sales.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP085INT-Informal_Sales.mp3<\/a><\/audio>\n<p>In this Business English Podcast, we&#8217;re going to look at the language of presenting your products and services to potential clients in informal situations. <\/p>\n<p>Following on from our episode on hosting a site visit, we return to our friends at the railway tunnel. Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.<\/p>\n<p>In many countries and cultures around the world, informal occasions &#8211; such as a friendly meal or a game of a golf &#8211; are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we&#8217;ll be studying language for presenting our products in such casual situations. In particular, we&#8217;ll see how you can sell your products in relation to your customers&#8217; needs with a few soft-sell techniques.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1)\tWere Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?<br \/>\n2)\tWhat is the main point of interest that Matt and Paula pursue in the discussion?<br \/>\n3)\tWhat are the advantages that Matt and Paula&#8217;s device have over traditional surveying methods?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/StudyNotes\/BEP085SN-Informal_Sales.pdf\">PDF Transcript<\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/PhraseCasts\/BEP085PC.mp3\">PhraseCast<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP085INT-Informal_Sales.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s Business English Podcast, we explore the English for sales language for presenting your products and services to potential customers. 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