{"id":233,"date":"2008-04-12T21:54:36","date_gmt":"2008-04-13T05:54:36","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/2008\/04\/12\/bep-92-int-sales-features-advantages-benefits-or-fab-presentation\/"},"modified":"2023-01-11T09:21:47","modified_gmt":"2023-01-11T17:21:47","slug":"bep-92-int-sales-features-advantages-benefits-or-fab-presentation","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2008\/04\/12\/bep-92-int-sales-features-advantages-benefits-or-fab-presentation\/","title":{"rendered":"BEP 92 &#8211; English for Sales: Features, Advantages, Benefits (or FAB Presentation)"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-233-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP092INT-Sales_FAB.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP092INT-Sales_FAB.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP092INT-Sales_FAB.mp3<\/a><\/audio>\n<p>For today&#8217;s Business English Podcast lesson, we&#8217;re going to focus on the &#8220;classic sales&#8221; approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the &#8220;FAB&#8221; technique. <\/p>\n<p>The FAB technique is useful for people working in the manufacturing and retail trade &#8211; anyone who has to present products. In particular, we&#8217;ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items. <\/p>\n<p>In the dialog, we rejoin Marco and Francesca on their trip to a fashion trade show in the U.S. Their company, Viva, has just created an exciting new line of clothes. With the help of their American partner, Foxtrot, they are hoping to get a couple big sales contracts with U.S. department stores.<\/p>\n<p>The listening takes place in the Foxtrot showroom. We&#8217;ll hear Francesca speak to a potential customer, Bill, who is a buyer for Bancroft&#8217;s, a retail chain store that targets professional women.<\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tWhat is the key feature of Viva&#8217;s fall colors this year? Can you name some of the colors?<br \/>\n2.\tWhy is the Viva Professional line more expensive?<br \/>\n3.\tAs described in the dialog, what are the main benefits of Viva&#8217;s clothing line?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/transcripts\/BEP092SN-Sales_FAB.pdf\">PDF Transcript<\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/phrasecasts\/BEP092PC.mp3\"> PhraseCast<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP092INT-Sales_FAB.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Business English Podcast lesson, we&#8217;re going to look at the &#8220;classic sales&#8221; approach to selling products and services using the FAB technique. FAB stands for features, attributes and benefits and is a commonly used approach to presenting and selling tangible objects such as clothes and household items.  <\/p>\n<p>The FAB presentation technique is especially useful for people working in the manufacturing and retail trade &#8211; anyone who has to present products to potential customers. In the lesson, we&#8217;ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","powered_cache_disable_cache":false,"_links_to":"","_links_to_target":""},"categories":[45,2,14,7,27],"tags":[],"_links":{"self":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/233"}],"collection":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":5,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"predecessor-version":[{"id":19873,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/posts\/233\/revisions\/19873"}],"wp:attachment":[{"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/9to5english.com\/wordpress\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}