{"id":404,"date":"2009-09-12T19:35:30","date_gmt":"2009-09-13T03:35:30","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/?p=404"},"modified":"2023-01-15T20:07:44","modified_gmt":"2023-01-16T04:07:44","slug":"bep-142-adv-presentations-swot-analysis-part-2","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2009\/09\/12\/bep-142-adv-presentations-swot-analysis-part-2\/","title":{"rendered":"BEP 142 &#8211; Presentations: SWOT Analysis 2"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-404-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP142-Mob.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP142-Mob.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP142-Mob.mp3<\/a><\/audio>\n<p>This is the second in a 2-part Business English Pod series on presenting a SWOT analysis.<\/p>\n<p>A SWOT analysis is a tool that helps companies understand their strengths and weaknesses, while keeping in mind the opportunities and threats they face.  In this way, companies can take a look at both the internal and external factors that can impact their success.  This information can be used in a variety of ways, such as project planning, crisis management, and competitive analysis.<\/p>\n<p>In the last episode, Terry, who works at a growing accountancy firm, began a presentation for Susan, the newly hired marketing manager. Terry presented his SWOT Analysis quite casually, as a one-to-one discussion with Susan. He introduced some of the company&#8217;s strengths and weaknesses, internal factors that affect the firm&#8217;s growth. <\/p>\n<p>In this episode, Terry will introduce the opportunities and threats faced by the firm. These are external forces that need to be considered before developing a new marketing strategy. As the dialog starts, Susan responds to Terry&#8217;s presentation of the company&#8217;s strengths and weaknesses, as Terry moves on to begin discussing opportunities.<\/p>\n<p><strong>Listening Questions:<\/strong><\/p>\n<p>1)\tWhat has the local government done in response to the current economic situation?<br \/>\n2)\tWho is in charge of the tax advisory division of the firm?<br \/>\n3)\tWhat does Terry think is important for Susan&#8217;s marketing campaign?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/transcripts\/BEP142SN-SWOT2.pdf\"><span style=\"color: #800000;\">PDF Transcript<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/ebook\/presentations\/quiz\/UNIT111QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Quizzes<\/span> <\/a>| <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/phrasecasts\/BEP142PC.mp3\"><span style=\"color: #800000;\">PhraseCast<\/span><\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP142-Mob.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Business English lesson, we continue our look at how to present a SWOT analysis in English.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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