{"id":5519,"date":"2014-02-16T02:40:40","date_gmt":"2014-02-16T10:40:40","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/?p=5519"},"modified":"2023-01-08T22:44:56","modified_gmt":"2023-01-09T06:44:56","slug":"business-english-pod-246-product-presentations-2","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2014\/02\/16\/business-english-pod-246-product-presentations-2\/","title":{"rendered":"BEP 246 &#8211; Product Presentations in English (2)"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-5519-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/bizpod\/BEP246-Mob.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/bizpod\/BEP246-Mob.mp3\">https:\/\/traffic.libsyn.com\/bizpod\/BEP246-Mob.mp3<\/a><\/audio>\n<p><a title=\"BEP 247 Lesson Module - Socializing with Strangers (1)\" href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/BEP246POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.businessenglishpod.com\/wordpress\/wp-content\/uploads\/BEP-246-Product-Presentation-in-English-LESSON.jpg\" alt=\"Product Presentation in English\" width=\"1200\" height=\"516\" class=\"alignnone size-full wp-image-15503\" srcset=\"https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-246-Product-Presentation-in-English-LESSON.jpg 1200w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-246-Product-Presentation-in-English-LESSON-300x129.jpg 300w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-246-Product-Presentation-in-English-LESSON-768x330.jpg 768w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-246-Product-Presentation-in-English-LESSON-600x258.jpg 600w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-246-Product-Presentation-in-English-LESSON-200x86.jpg 200w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-246-Product-Presentation-in-English-LESSON-400x172.jpg 400w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/BEP-246-Product-Presentation-in-English-LESSON-800x344.jpg 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Welcome back to Business English Pod for today&#8217;s lesson on giving a product <a href=\"https:\/\/www.businessenglishpod.com\/category\/presentations\/\" title=\"presenting in English\">presentation in English<\/a>.<\/p>\n<p>There&#8217;s no better way to show off a new product than talking to a group of customers directly. You can teach them about the product and gently persuade them that they need it. And you can adapt your presentation for specific audiences. Whether you&#8217;re at a trade show, a corporate event, a conference, or a customer&#8217;s office, you can learn to work the crowd in front of you.<\/p>\n<p>Working the crowd during a <a href=\"https:\/\/www.businessenglishpod.com\/2014\/02\/08\/business-english-pod-245-product-presentations-1\/\" title=\"BEP 245 - Business English Product Presentations 1\" rel=\"noopener noreferrer\" target=\"_blank\">product presentation<\/a> is probably familiar to anyone who works in sales and marketing. But the techniques involved are useful for anyone in a company who has to talk about products or deliver presentations. In this lesson, we&#8217;ll cover many of these useful techniques, including relating changes to customer feedback, highlighting user benefits, and demonstrating a feature. We&#8217;ll also look at anticipating concerns and encouraging questions from the audience.<\/p>\n<p>In the dialog, we&#8217;ll rejoin Jenny, who&#8217;s presenting a new software upgrade to a group of customers at a trade conference. She&#8217;ll also be joined by Tony, who works for a partner company called PaySys. Together, Jenny and Tony are explaining how their products work together. <\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tWhat does Tony say customers have asked for?<br \/>\n2.\tTony mentions a few benefits of the recent product changes. What are they?<br \/>\n3.\tWhat does Jenny think that some people might be concerned about?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/transcripts\/BEP246SN-Product-Presentations2.pdf\"><span style=\"color: #800000;\">PDF Transcript<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/BEP246QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Quizzes<\/span><\/a> | <a href=\"\/learningcenter\/Premium2008\/phrasecasts\/BEP246PC.mp3\"><span style=\"color: #800000;\">PhraseCast<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/BEP246POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lesson Module<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/bizpod\/BEP246-Mob.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn language and techniques for presenting a product or service in English.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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