{"id":5615,"date":"2014-03-24T08:38:46","date_gmt":"2014-03-24T16:38:46","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/?p=5615"},"modified":"2023-01-02T08:40:45","modified_gmt":"2023-01-02T16:40:45","slug":"vv-38-business-english-vocabulary-internet-marketing-2","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2014\/03\/24\/vv-38-business-english-vocabulary-internet-marketing-2\/","title":{"rendered":"VV 38 &#8211; Business English Vocabulary: Internet Marketing 2"},"content":{"rendered":"<div class=\"videoWrapper\">\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iXhoFyGGJ1E\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<p>In this <a href=\"https:\/\/www.businessenglishpod.com\/category\/vocabulary\/\" title=\"Business English Vocabulary\">Business English Vocabulary<\/a> lesson, we&#8217;ll look at activities related to search engine marketing, or SEM.<\/p>\n<p>Companies use SEO, or search engine optimization, to improve a web page&#8217;s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"http:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/transcripts\/VV37-38SN-Internet-Marketing.pdf\"><span style=\"color: #800000;\">PDF Transcript<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/VV37-38QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Quizzes<\/span><\/a> | <a href=\"http:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/phrasecasts\/VV38-Internet-Marketing2.mp3\"><span style=\"color: #800000;\">MP3 Audio Only<\/span><\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/VV38-Internet-Marketing2.m4v\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast Video<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn Business English vocabulary for Internet marketing activities such as SEO, SERP and 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