{"id":8454,"date":"2015-11-24T08:34:07","date_gmt":"2015-11-24T16:34:07","guid":{"rendered":"https:\/\/www.businessenglishpod.com\/?p=8454"},"modified":"2022-12-27T14:02:00","modified_gmt":"2022-12-27T22:02:00","slug":"video-vocab-46-english-vocabulary-the-4-ps-of-marketing-mix-2","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2015\/11\/24\/video-vocab-46-english-vocabulary-the-4-ps-of-marketing-mix-2\/","title":{"rendered":"VV 46 &#8211; English for Marketing: The 4 Ps of the Marketing Mix (2)"},"content":{"rendered":"<div class=\"videoWrapper\">\n<iframe width=\"590\" height=\"332\" src=\"https:\/\/www.youtube.com\/embed\/L9vjLsq8RT0?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<p>In this <a href=\"http:\/\/www.businessenglishpod.com\/category\/vocabulary\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business English vocabulary lesson<\/a>, we&#8217;re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We&#8217;ll look at the idea of placement, which is all about a product&#8217;s market coverage and how it gets to market through logistics and a company&#8217;s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/transcripts\/VV45-46SN-FourPs.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PDF Transcript<\/span><\/a> | <a href=\"https:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/VV45QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Quizzes<\/span><\/a> | <a href=\"\/learningcenter\/Premium2008\/phrasecasts\/VV46-4Ps-Marketing2-Audio.mp3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">MP3 Audio<\/span><\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/VV46-Marketing-Mix2.mp4\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast Video<\/a><\/strong>[\/tp] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business English vocabulary related to the 4 P&#8217;s of the marketing mix.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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