{"id":8484,"date":"2015-11-28T19:10:09","date_gmt":"2015-11-29T03:10:09","guid":{"rendered":"https:\/\/www.businessenglishpod.com\/?p=8484"},"modified":"2022-12-28T09:56:27","modified_gmt":"2022-12-28T17:56:27","slug":"business-english-pod-279-english-for-sales-process-1-making-your-approach","status":"publish","type":"post","link":"https:\/\/9to5english.com\/wordpress\/2015\/11\/28\/business-english-pod-279-english-for-sales-process-1-making-your-approach\/","title":{"rendered":"BEP 279 &#8211; Sales English 1: Making your Approach"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-8484-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP279-Sales-Process1.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP279-Sales-Process1.mp3\">https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP279-Sales-Process1.mp3<\/a><\/audio>\n<p><a title=\"BEP 279 - Business English for Sales (Part 1)\" href=\"https:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/BEP279POD\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.businessenglishpod.com\/wordpress\/wp-content\/uploads\/Business-English-Pod-279-Sales-Process1-600x260.png\" alt=\"BEP 279 - Business English for the Sales Process 1\" width=\"600\" height=\"260\" class=\"aligncenter size-large wp-image-8490\" srcset=\"https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/Business-English-Pod-279-Sales-Process1-600x260.png 600w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/Business-English-Pod-279-Sales-Process1-300x130.png 300w, https:\/\/9to5english.com\/wordpress\/wp-content\/uploads\/Business-English-Pod-279-Sales-Process1.png 786w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Welcome back to Business English Pod for today&#8217;s <a href=\"http:\/\/www.businessenglishpod.com\/category\/business-english\/\" target=\"_blank\" rel=\"noopener noreferrer\">business English lesson<\/a> on making your initial sales approach. <\/p>\n<p>Sales is right at the core of business. It&#8217;s how you connect people with products, and turn products into profits. But most sales aren&#8217;t made with a single conversation. There&#8217;s a process involved. This process involves many different steps, and at each step, a good salesperson has to use their skills to keep the process moving forward.<\/p>\n<p>In this lesson, we&#8217;ll focus on the initial step of the <a href=\"http:\/\/www.businessenglishpod.com\/category\/sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales process<\/a>: making the approach. This is when you talk to the potential customer for the first time. You want to establish a good rapport and ask some questions to start learning about their needs. We&#8217;ll learn how to compliment a prospect and ask open-ended questions. We&#8217;ll also cover how to show interest to get more information, show that you&#8217;ve done some background research, and reference other business connections. With these skills, you can get off to a good start with your prospect.  <\/p>\n<p>In today&#8217;s dialog, we&#8217;ll hear a salesperson named Aaron, who works for a company that sells refrigeration and cooling equipment. Aaron is visiting a new hotel in Thailand and talking with Eva, the hotel&#8217;s manager and Robin, the head chef. He has arranged to visit the hotel and hopes to start building a relationship and finding out about their needs. <\/p>\n<p><strong>Listening Questions<\/strong><\/p>\n<p>1.\tHow does Aaron compliment his prospective customers?<br \/>\n2.\tWhat does Aaron show interest in to get more information?<br \/>\n3.\tWhat business connection do Aaron, Robin, and Eva have in common?<\/p>\n<p>[tp no_translate=&#8221;y&#8221;]<strong>Premium Members: <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/BEP279SN-Sales-Process1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Study Notes<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/BEP279QIZ\/presentation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Online Practice<\/span><\/a> | <a href=\"\/learningcenter\/Premium2008\/quiz\/BEP279PC.mp3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">PhraseCast<\/span><\/a> | <a href=\"https:\/\/businessenglishpod.com\/learningcenter\/Premium2008\/quiz\/BEP279QIZ\/presentation_html5.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Quizzes<\/a><\/strong><\/p>\n<p><strong>Download: <a href=\"https:\/\/traffic.libsyn.com\/secure\/bizpod\/BEP279-Sales-Process1.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast MP3<\/a><\/strong>[\/tp]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn Business English for starting off the sales process with an introductory meeting.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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