In this Business English Pod lesson, we start the first in a 2-part series on presenting a SWOT analysis.
A SWOT analysis is a simple but powerful framework for analyzing your company’s strengths and weaknesses – these are internal to the company – as well as the opportunities and threats you face outside the company. This analysis helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
In today’s lesson, we’ll focus on the first two stages of a SWOT: strengths and weaknesses. We’ll practice language for providing an overview, introducing your main strength, maximizing positive aspects, and acknowledging and introducing a weakness.
We’ll be listening to Terry, a partner at a growing firm of accountants, talking to Susan, the company’s newly hired marketing manager. Terry needs to brief Susan about the company and SWOT is a quick and easy-to-understand framework for giving a quick overview of a company and its position.
Listening Questions
1) What is the main source of business for the company?
2) What is the main strength identified by Terry?
3) What weaknesses does Terry mention?
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SWOT is a powerful tool, I wish more companies would utilized and standardize this tool. It can be used for a wide range of subjects.
please guide me to download the conversation of topic
Thanks you
Great! Many thanks for these podcast.
Hey great job! Pls keep up the good work and keep adding these type of practice conversations! They’re very helpful and love the English accent.
It’s nice to me