Welcome back to Business English Pod for today’s business English lesson on presenting a cohesive argument.
You may have lots of great ideas. But those ideas aren’t worth much if you can’t convince other people that they’re great. And that takes more than just excitement and energy. To convince others, you need to present a cohesive argument.
So what is a cohesive argument? Well, it’s a series of logical reasons to support an idea. A cohesive argument helps you convince others of your position by providing a set of supporting points presented in a logical manner. If you do not provide a cohesive argument, then you’ll have trouble getting other people to support you.
A good argument might start by showing research and giving some context for the issue. Then you can talk about precedents for your idea, which means other times that it has been done successfully. It’s also good to think about what people might be concerned about, and address that before they even have a chance to bring it up. And finally, you can tell people why your idea is necessary. With a cohesive argument like this, you’re sure to have more support for your idea.
In today’s dialog, we’ll hear Jack, who’s presenting a proposal to move his company’s production to Costa Rica. In our last lesson, we heard Jack and several others discussing the idea. Jack’s argument was a bit disorganized and drew criticism from the others. He didn’t manage to convince them that moving production overseas was a good idea. In this meeting, the team has to make a decision on the issue. So Jack really needs to present a good argument.
Listening Questions
1. What has Jack done in preparation for the meeting?
2. Why does Jack mention the company Intel?
3. Jack talks about one thing that other people might be concerned, or worried about. What is it?
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