English Collocations – Page 4 – BEP Dev (9to5English)

BEP 315 – English for Discussing Marketing Activities (Part 1)

Business English, Business English Vocabulary, English Collocations, Marketing English / October 28, 2017

Welcome back to Business English Pod for today’s lesson on English collocations for discussing marketing activities.

Great marketing is at the heart of business success. This was just as true 100 years ago as it is today. Of course, the digital age has brought new methods of marketing, but the basic goals of marketing haven’t really changed. I mean, first of all, you want customers to know about your products and services. In the world of marketing, that’s what we call “brand recognition.” But it’s not just about recognition, it’s about making sales, and “capturing market share.”

As you heard, in describing the goals of marketing, I used two expressions that you might be familiar with: “brand recognition” and “to capture market share.” We call these kind of expressions collocations. A collocation is a natural combination of two or more words to talk about a single idea. You might think of collocations as chunks of language. And it’s usually easier, and more natural, to remember these chunks rather than learning individual words.

Every area of business has its own special expressions, or collocations. And learning these collocations will help you not only understand what others are saying, but communicate your own ideas more clearly. In this lesson we’re going to focus on collocations you can use to talk about marketing activities.

In today’s dialog, we’ll listen to a discussion by a marketing team at a home furnishings company. You’ll hear Nathan, who is leading the meeting, as well as Theo and Camille. They are discussing the company’s market research, their goals, and how to measure progress toward those goals. Try to pick out the collocations they use, and we’ll talk about them later in the debrief.

Listening Questions

1. What does Theo say the process of market research has helped them do?
2. What does Camille say the data from research has helped them do?
3. Near the end of the dialog, what does Nathan say they’ve talked about doing?

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BEP 305 – Business English Collocations for Emphasizing 2

Business English, Business English Vocabulary, English Collocations, Presentations / May 13, 2017

Welcome back to Business English Pod for today’s lesson on business English collocations for emphasizing a point.

Speaking English well isn’t just about speaking correctly. It’s about choosing words that make an impact, and about influencing people’s thoughts and feelings. And if you study the habits of great speakers, you’ll hear them use emphasis effectively. A great speaker won’t just say he “recommends” something. Instead, he might say he “strongly recommends” something. That word “strongly” triples the impact.

But how would you know that we say “strongly recommend” and not “heavily recommend” or “deeply recommend?” Well, “strongly recommend” is the natural combination of words that native speakers use. These natural combinations of words are called collocations. A collocation is just two or more words that native speakers commonly use together. And you can learn collocations of emphasis to sound more natural and increase the impact of what you say.

In this lesson, we’ll listen to the end of a presentation on the topic of leadership. Maria is summarizing her main points. During her presentation she uses several collocations to emphasize her ideas. Try to pick out these collocations, and we’ll talk about them later in the debrief.

Listening Questions

1. Maria asks her listeners to think of a person. What type of person does she ask them to think about?
2. What does Maria say about a great speech that isn’t supported by action?
3. What does Maria think about people’s search for meaning in work?

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BEP 304 – Business English Collocations for Emphasizing 1

Business English, Business English Vocabulary, English Collocations, Presentations / May 6, 2017

Welcome back to Business English Pod for today’s lesson on business English collocations used to emphasize a point.

If you want to make an impact when you speak, you need to learn the importance of emphasis. I mean, if sales increased, that’s great. But what if they increased a lot? Or you might be concerned about something, but what if you’re very concerned? “A lot” and “very” are used for emphasis. But you don’t want to only use “a lot” and “very.” If you use any word or expression too much, it will lose its impact.

In this lesson, we’ll listen to the end of a presentation about the financial performance of an airline. The speaker is talking about what the company can expect to see in the coming year. And during the presentation, as well as during the question and answer session, the speakers give emphasis to their ideas using “collocations.”

A collocation is just a pair or group of words that go together naturally. For example, instead of saying something “increased a lot,” you can say it “increased sharply.” The words “increase” and “sharply” often go together. And if you want to say you are “very concerned,” you can say “deeply concerned.” That’s a natural way of emphasizing the idea of being “concerned.”

Native speakers use these word combinations naturally. And if you want to sound natural, it’s a good idea to learn these collocations. As you listen to the dialog, try to pick out some of these collocations, and we’ll talk about them later in the debrief.

In the dialog, we’ll hear Leo, the presenter, talking about some of the key financial indicators the airline uses to track its performance. We’ll also hear two managers, Rita and Mike, ask questions at the end of the presentation.

Listening Questions

1. What does Leo say the company has achieved in terms of costs?
2. How does Rita feel about the positive attitude concerning profits?
3. What does Leo say about non-fuel cost growth in their company, compared to other companies?

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BEP 293 – English Collocations for Implementing a Plan (2)

Business English, English Collocations, Meeting English, Project Management / October 1, 2016

Welcome back to Business English Pod for today’s lesson on English collocations related to implementing a plan.

Everyone knows that you have to plan for the future. But many “plans” are only that: they are just plans. But a plan is only useful if it leads to action. Or, as a wise man once said: a plan without action is a dream wasted. In order to not waste that dream, we need to implement the plans we create.

In today’s lesson, we’ll hear a discussion about how to implement a marketing plan. And you’ll hear lots of common expressions we use when talking about implementation. These expressions are called “collocations,” which just means a set of words that usually go together. For example, have you heard the expression “put something into action?” That’s a common collocation that means “to implement.” We don’t say “make something into action” or “activate something.” It’s always “put something into action.”

You can learn these natural combinations of words used by native speakers. Studying English collocations will help you sound more natural and expand your active vocabulary. As you listen to today’s dialog, try to catch some of these collocations, and we’ll go over them later in the debrief.

In the dialog, we’ll rejoin Carlos, Viv, Byron, and Marion, who are discussing how to implement a marketing plan. In the last lesson, they talked about some of their online marketing activities. Today, they’re going to talk about some other parts of the plan, including the timeline.

Listening Questions

1. Why does Carlos mention that Marion is a strong writer?
2. What does Carlos say about the importance of the CRM?
3. What does Viv think about the timeline on the CRM activities?

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BEP 292 – English Collocations for Implementing a Plan (1)

Business English, English Collocations, Meeting English, Project Management / September 24, 2016

Welcome back to Business English Pod for today’s lesson on English collocations related to implementing a plan.

In business, good planning is important, whether you’re talking about a long-term strategy or a short-term project. But a plan itself means nothing without action. It’s not what you decide to do that matters, but what you actually do. And what you actually do with a plan is called “implementation.” Implementing a plan is all about deciding who will do what, and when they will do it.

In this lesson, we’ll listen in on a meeting about how to implement a marketing plan. During the discussion, you’ll hear lots of useful expressions that we call “collocations.” A collocation is a natural combination or group of words. For example, I’ve already used the collocation “to implement a plan.” We don’t say “do a plan” or “activate a plan.” The natural expression is “to implement a plan.”

Native speakers use collocations like this automatically, and you can learn to use them as well. By studying English collocations, you’ll improve your vocabulary and sound more fluent. As you listen to the dialog, try to pick out some of these collocations and we’ll discuss them later in the debrief.

In the dialog, we’ll hear Carlos, Viv, Byron, and Marion. The small company they work for has just had a new marketing plan developed by a consulting company. Now they are meeting to figure out how to implement the plan.

Listening Questions

1. Carlos asks for volunteers on one aspect of the plan. What exactly does he want the volunteers to do?
2. As there’s lot to do on the website, what does Byron need to do as the lead?
3. What is Carlos going to do in three weeks time?

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