BEP 85 – English for Sales: Informal Product Presentation

In this Business English Podcast, we’re going to look at the language of presenting your products and services to potential clients in informal situations.

Following on from our episode on hosting a site visit, we return to our friends at the railway tunnel. Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.

In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations. In particular, we’ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.

Listening Questions

1) Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?
2) What is the main point of interest that Matt and Paula pursue in the discussion?
3) What are the advantages that Matt and Paula’s device have over traditional surveying methods?

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BEP 84 – English for Sales: Site Visit

There are many different kinds of sites. We often speak of construction sites, a site where something is being built – such as buildings, roads, bridges, airports, and so on. But a site can also be a completed structure, like a factory or even sometimes an office. In a site visit, visitors come on site to have a look around. Someone in your company will usually play host and give them a tour. This is often part of the sales process: Sometimes it’s the visitors who are selling something to the host, and sometimes it’s other way around.

The language we’re going to study in this episode will be useful for anyone who needs to host visitors. No matter whether we are giving journalists a demonstration of a factory, or introducing potential customers to our work site, or giving government officials a tour of a construction project, we need to show people around and point out areas of interest.

In the listening, Stanley Wang works for China Western Railroad Construction Company. Stanley is the site agent – that is, the person in charge of a construction site – for a railway tunnel that is being built. Matt and Paula – who work for a small engineering company called TunnelTech – are visiting potential customers in China. As the dialog begins, Stanley is getting ready to take them into the tunnel for a look around.

Listening Questions:

1) What does Stanley point out in the tunnel? What language does he use to draw everyone’s attention to it?
2) What are the advantages of the machine that Stanley describes?
3) Stanley mentions two safety hazards. What are they?
4) What is the question that Paula asks Stanley about the hazards?

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BEP 83 – English Job Interviews: Previous Experience (2)

BEP 83 - english job interview

This is the second in a two-part Business English Podcast series on discussing previous experience in workplace English job interviews. It is one of an ongoing sequence of ESL podcasts that covers the whole interview process.

In the first part of this series, we examined a bad example of everything that can go wrong when we talk about our previous experience. We used the theme “Don’t let your guard down!” to highlight the importance of maintaining an appropriate level of formality and professionalism, even when the interviewer is attempting to strike a casual tone.

In part-two, we listen to a better interview performance by someone who has prepared to talk about their previous experience more effectively. In this good example, Sherry Shen, from Hong Kong, is interviewing with a multinational accounting company for her first job after graduating with a Master’s in finance.

It’s her first round of interviews, and she is being asked all the standard questions by an HR officer. Although Sherry is an all-around good candidate, her resume has some problems. Her grades aren’t great, and there is a gap with no employment between her college and graduate school careers. As you listen, focus on the following questions.

Listening Questions:

1. Does Sherry let her guard down, or does she answer briefly and to-the-point with an appropriate level of formality?
2. Does Sherry seem well-prepared to talk about her experience?
3. How does Sherry account for the gap in her resume?

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BEP 82 – English for Job Interviews: Previous Experience (1)

BEP 82 - Interview in English

This is the first in a two-part Business English Podcast series on talking about your previous experience. It is one of a longer sequence of podcasts that will focus on the complete English job interview process.

When you sit down to start a job interview, more than likely you will be a little nervous. Interviewers have a variety of techniques to get you to relax and to feel at ease. Usually, they will make some small talk and generally try to lighten the atmosphere. One of the biggest mistakes you can make, however, is to interpret this friendliness as an invitation to be informal.

Another reason interviewers try to get you to relax is to make you drop your defenses so they can see “the real you.” That’s why successful job hunters will tell you, “Don’t let your guard down!” – that is, don’t lower all your defenses. That is the main message of this lesson – the first of eight themes we’ll be exploring during this and future episodes on the topic of job interviews.

In this lesson, we’ll be examining a bad example of what not to do. Since previous experience usually comes up at the beginning of an interview in English, we’ll look at the casual discussion that takes place when an interview starts. Then, in the next episode, we’ll hear a good example, and we’ll focus more closely on further language for highlighting your experience.

Let’s turn to the listening. In this bad example, Alexander, who has recently graduated with a Master’s degree in philosophy, is being interviewed by Michael for a job as assistant manager in an electronics store.

Listening Questions:

1. Is everything Alex says to the point?
2. Does he seem overly friendly or informal at times?
3. How does Alex account for the gap in his resume?

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BEP 80 – Travel English: Checking In to a Hotel

In this Business English Podcast lesson, we will focus on phrases and vocabulary – both for checking in and for enquiring about hotel services whilst checking in.

Arriving at a hotel after a long, hard day of travel, you need to do one last thing before you can take a hot shower and relax in front of the TV – you need to check in. That means registering for the room by filling out any necessary forms and giving the hotel your credit card number.

Checking in to hotels is another important part of travel, whether it’s for business or for pleasure. This episode follows on from BEP 79 Travel: Reserving a Hotel Room, in which Sarah Johnson called to reserve a room at the Majestic Hotel in New York. Sarah has now arrived, and she is ready to begin her stay.

In the listening, Paul, at reception, helps Sarah register for the room. Pay attention to the language Sarah uses.

Listening Questions

1) When she reserved the room, Sarah asked for a dinner reservation. What is the name of the hotel’s restaurant? Which floor is it on?
2) What do guests need to bring with them to the fitness center?
3) How does Sarah pay for her room deposit?

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