This episode of Video Vocab by Business English Pod introduces 10 commonly used business English vocabulary terms related to English for marketing:
Marketing, Advertising, Brand, Launch, Consumer, Market research, Brand Identity, Public Relations or PR, Position and Campaign.
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This episode of Video Vocab by Business English Pod introduces 10 commonly used English words related to the economy:
Regulate, Currency, Interest Rate, Exchange Rate, Monetary Policy, Central Bank, Fluctuate, Speculate, Inflation & Basis Point.
Video Vocab is a regular videocast featuring useful Business English words and terms. You can use Video Vocab to expand your Business English vocabulary and practice your pronunciation. We have revised the format to include all the words in one video to make it easier to download and use, so let us know what you think.
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Our Business English news story today is about the changes in management style taking place around the world.
After you listen to the story, we’ll explain some of the new English vocabulary and provide further examples of how they can be used.
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Today, more than ever business success requires intercultural awareness and effective cross cultural communication skills.
Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be full of obstacles. One wrong movement or basic misunderstanding could ruin or delay months of work.
Understanding and appreciating intercultural differences promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens business opportunities.
Follow this link for great tips on business etiquette, customs and protocol for doing business worldwide: www.executiveplanet.com
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The first of our regular business English news podcasts for English learners looks at how people communicate at work and the different factors that can affect how communication takes place. The news story is followed by a discussion of the key English vocabulary and an explanation of the meaning of the words in the context of this article.
We suggest that you first listen to the reading and make a note of any words you are not familiar with. Then read a copy of the article and see if you can guess the meaning of the words by looking at how it is used. Finally, listen to the explanation and discussion of the vocabulary and see if you guessed correctly. You can get a transcript of the story in the Archives ‘Transcripts’ section
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