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BEP 120 – Telephoning: Checking on an Order

Business English, ESL Podcast, Intermediate English, Sales, Telephone English /

Doing business across borders requires precise coordination, especially in the era of “just-in-time” delivery where goods need to be shipped to the customer at exact times. When a product is made in one country, assembled in another, and sold in a third, the companies involved need to be in constant communication from start to finish. Making sure that orders are made and delivered on time is an essential part of international business, and a lot of the monitoring will be done by phone. So, in this episode we’re going to look at ways to check on the progress of an order over the telephone.

A while back in BEP 92 & 93 we met Bill, a buyer for Bancroft’s, a chain of women’s clothing stores in the U.S. He’s placed a large order with Viva, an Italian fashion company, which is being coordinated by Catherine Traynor, Foxtrot’s shipping manager. Foxtrot is Viva’s U.S. distributor.

It’s now several months later and the order is due to be delivered. But Bill has just received a call from Bancroft’s warehouse to let him know that only half the order has been delivered so far. Now he’s calling Catherine to check on the rest of the delivery.

Listening Questions:

1. How does Catherine let Bill know she’s looking for information about his order?
2. Where is the second part of the shipment?
3. What does Catherine offer to do to avoid separate deliveries in future?

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BEP 119 – Telephoning: Making an Appointment

A2, Business English, ESL Podcast, Intermediate English, Telephone English /

In this Business English Podcast, we’ll be looking at the language used to make appointments on the telephone.

We live in the era of remote communication: teleconferencing, videoconferencing, and online meetings. More and more group efforts are getting done from a distance. In theory, at least, it’s possible to work closely with anyone in the world without leaving our desks. Nevertheless, there’s something about a face-to-face meeting that no virtual one can replace. We still need to shake people’s hands, read their body language, and make personal connections. That’s why – even today – one of the commonest uses for the telephone is to make appointments. In this episode, we’ll take a close look at making appointments on the phone.

Gordon Knight works for Bridgewater, a U.S. pension fund. (Pension funds are institutions that invest retirement savings.) At a recent conference, Gordon met Penny Yip, a senior financial analyst for the Asia Markets office of Solomon-Clyde. Solomon is a boutique – or small and specialized – global investment company that deals only with institutional customers – very large clients, like Bridgewater. Now, Gordon plans to be in Malaysia, and he phones Penny to set up an appointment to discuss possibilities for investment.

Listening Questions:

1. Where and when does Gordon say he met Penny?
2. When does Gordon suggest meeting with Penny?
3. Why does he want to meet with Penny?
4. What time do they finally agree on?

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BEP 96 – Socializing: Business Meals

A2, Business English, Intermediate English, Socializing, Travel /

In most parts of the world, having lunch or dinner together is an important part of doing business. In places such as North America, eating meals is a way of building a relationship or celebrating a partnership. And in other cultures, such as China, much of the real work of making deals actually often gets done over the dinner table.

No matter where you are doing business, it’s important to be able to handle the basics of dining out. This includes ordering food, recommending dishes, proposing a toast, and paying for the check, among other things. These skills will be the focus of this episode.

In the listening, we continue to follow Mario and Francesca, who represent the Italian fashion company Viva, on their visit to the U.S. As planned, they are having dinner in Las Vegas with their distributor Adriana, who works at the American company Foxtrot. Bill, one of their new customers, has also joined them.

When the dialog begins, the group has already made some small talk and looked at the menu. Now they are ready to order.

Listening Questions:

1) Why doesn’t Francesca want to try the “steak tartare?”
2) How does Francesca signal that she’s ready to go back to the hotel?
3) Who pays for the meal?

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BEP 93 – English for Sales: Taking an Order

Business English, ESL Podcast, Intermediate English, Sales /

In this Business English Pod lesson, we’ll be focusing on the language of taking an order and discussing standard terms, such as delivery time, payment method, and so on.

The listening takes us back to the Foxtrot showroom in Las Vegas. As you’ll recall, Foxtrot is the American distributor for Viva, an Italian clothing, or Apparel, manufacturer. Bill is a buyer for a chain of department stores, who has now decided to purchase from Viva. Foxtrot representative Adrianne and her Viva partner, Mario, discuss Bill’s order with him.

Before we get started, it’s important to emphasize that this conversation is not really a negotiation, but rather a situation where most parts of the deal are already agreed to. So, in this episode, we’ll be studying vocabulary for summarizing the terms of a typical commercial order and learning phrases for managing customer-vendor relationships, for example by reassuring the customer to build goodwill.

Listening Questions

1) When he says, “We operate on a narrow window for deliveries,” what does Bill mean?
2) The term chargeback refers to all or part of a fee being refunded, or returned, to the buyer. For what situation is Bill quite “strict on chargebacks?”
3) When would Bill like the first delivery to be made, and why?

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BEP 92 – English for Sales: Features, Advantages, Benefits (or FAB Presentation)

Business English, ESL Podcast, Intermediate English, Presentations, Sales /

For today’s Business English Podcast lesson, we’re going to focus on the “classic sales” approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.

The FAB technique is useful for people working in the manufacturing and retail trade – anyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.

In the dialog, we rejoin Marco and Francesca on their trip to a fashion trade show in the U.S. Their company, Viva, has just created an exciting new line of clothes. With the help of their American partner, Foxtrot, they are hoping to get a couple big sales contracts with U.S. department stores.

The listening takes place in the Foxtrot showroom. We’ll hear Francesca speak to a potential customer, Bill, who is a buyer for Bancroft’s, a retail chain store that targets professional women.

Listening Questions

1. What is the key feature of Viva’s fall colors this year? Can you name some of the colors?
2. Why is the Viva Professional line more expensive?
3. As described in the dialog, what are the main benefits of Viva’s clothing line?

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