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BEP 133 – Sales and Interviews: Elevator Pitch in English

Advanced, Business English, ESL Podcast, Presentations, Sales /

In this Business English Podcast, we’re going to look at delivering an elevator pitch.

A sales pitch is a presentation designed to introduce a product or service in order to convince people to buy it. An elevator pitch is a very short presentation designed to do the same thing in 60-seconds or less and often the “product” being presented is you. An elevator pitch should be short enough that you could complete it during an elevator ride. A key point being that you’re not asking the person to do something for you, you’re telling them what you can do for them.

In today’s lesson, we’ll be listening to two pitches. First up is Jonathan, a university student visiting a job fair in search of his first job. Then we’ll hear Dominic, a manager for a logistics company, make his pitch to a potential customer while attending a local Chamber of Commerce meeting.

Listening Questions

1) What does Jonathan highlight as his key strengths in the first dialog?
2) In the second dialog, how does Dominic get Graham’s attention?
3) What’s the key advantage of Dominic’s company?

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BEP 131 – Presentations: Pitching an Idea (3)

Advanced, Business English, ESL Podcast, Meeting English, Presentations /

This is the final episode in our three-part Business English Podcast series on pitching an idea to your colleagues.

In the last episode, we saw how a manager presented an idea to her colleagues and persuaded them to take it seriously. She then defended and supported her argument in front of her peers, who were not sure of the feasibility of the proposal at the start of the meeting.

In today’s lesson, we’ll introduce language for connecting your ideas to company strategy, emphasizing points, setting an action plan, and assigning tasks at the end of your presentation. Once you have convinced your colleagues, you need to provide a plan for getting the work done. We will show you how to use language effectively to follow through on your outstanding idea.
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BEP 130 – Presentations: Pitching an Idea (2)

Advanced, Business English, ESL Podcast, Meeting English, Presentations /

In the last Business English Podcast lesson, we saw how a manager pitched an idea during a meeting. She explained how the company website could be revamped so that customers could order off-the-shelf products directly, instead of having to contacting a sales representative.

In today’s lesson, we’ll introduce language for dealing with unexpected objections, signposting your presentation, supporting your points and persuading other people. Once you’ve pitched an idea, your colleagues will try to find weak points in your argument and you will have to give evidence that your idea is worth supporting. We will show you how to make coherent, persuasive arguments, and use language effectively to support your points.
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BEP 129 – Presentations: Pitching an Idea (1)

Advanced, Business English, ESL Podcast, Meeting English, Presentations /

This is the first in a three-part Business English Podcast series on pitching, or presenting, your ideas persuasively and convincingly.

Business people often come up with ideas about how to do things better, or how something can be changed to provide greater cost benefits to the company. Being able to present an idea to your peers and persuade them to support your proposal is a crucial skill for all business managers.

So in today’s lesson, we’ll introduce phrases for organizing and structuring your ideas, supporting your points and using other people’s comments to lead into the next part of your presentation. We will show you how to make coherent, persuasive arguments, and use language effectively to support your arguments. It is your colleagues’ task to find the weak points in your argument and you will have to predict their objections and deal with them before or when they come up.
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BEP 116 – Presentations: Analyzing Trends

Advanced, Business English, Business English e-Books, ESL Podcast, Presentations /

In this Business English Pod episode, we’ll be completing our discussion of charts and graphs by studying language for making predictions and for supporting your predictions with analysis. We’ll also look at a couple of advanced ways to rhetorically emphasize a point. Rhetorical means using words effectively to get your message across.

Today’s listening continues Pat’s presentation of the market trends for Ambient and its competitors. This time Pat is coming to the “real story” – the main point – of his presentation. As you listen, see if you can catch what it is.

Listening Questions

1) What is the main focus of this part of Pat’s presentation?
2) What happened in 2005 that caused the trend in RPU to “break out” of “existing trend lines?”
3) What are Pat’s predictions for Ambient’s RPU in 2007?

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Download: Podcast MP3