Business English Pod (9to5English) / ESL Podcast / Page 28

BEP 66 – Working with Colleagues and Making Requests

Business English, ESL Podcast, Functions, Intermediate English, Travel /

What do you do if you don’t have office space for all your employees or many of them usually spend most of their time traveling or working offsite? In the 90s, some clever manager came up with a solution – hot desking – and the rest is history. Hot desking refers to using temporary work areas that are set up for any staff who needs them.

With the invention of laptop computers and the Internet, we can pretty much work anywhere. Now, in many companies around the world from hi-tech software firms to management consultancies and even increasingly in more traditional industries such as banking and engineering, a certain number of work areas are made into “hot desks.” As long as they are empty, any one can work there. Sit down, plug in your computer, and you are ready to go! In companies where a lot of people are traveling, this is a great way to save money because it reduces unused space to a minimum.

In this Business English Podcast lesson, we’ll be continuing our series on business travel. We’re following Honesto, an Ambient Telecommunications employee from Manila, on a training trip to head office in Michigan, USA. The main language focus of the lesson is on making polite requests. Along the way, we’ll also look at some different ways to express likes and dislikes. Honesto has found himself an unused desk and is working along when all of the sudden he gets a new neighbor, Megan.

Listening Questions

1) What kind of expressions do Honesto and Megan use to make polite requests?
2) What type of training is Honesto taking part in?
3) Where is Megan from?

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BEP 65 – Sales English: Questioning Techniques (2)

Business English, Communication, ESL Podcast, Sales /

This is the second in a two-part Business English Pod lesson on questioning techniques. Last time in BEP 64 we looked at making small talk and gathering information with open questions, getting specific information with probing questions and guiding the conversation by showing interest.

This time we’ll learn several more advanced questioning techniques, including direct questions, to get information from someone who is being uncommunicative, reflective questions, to guide the conversation, and hypothetical questions, to suggest possible action. Together these techniques form a series that can be used to drill down to the information you need.

As you’ll remember, the listening takes place in a customer needs analysis: Brad, from chemical coatings producer Forrest and Brown, is visiting his customer Andy. Andy’s company, Stratos, puts together circuit boards for use in consumer electronics.

At the end of Part 1 , Brad had just used a probing question to determine what exact kinds of products Andy’s company focuses on. When he discovered that Stratos was making a lot of boards for TVs, Brad decides to follow this line of questioning. As we’ll see, this is because TVs are a good match for Brad’s products.

The specific kind of TV they are talking about is an LCD TV, often referred to as a flat screen TV.

Listening Questions

1) LCD TVs produce a lot of heat. Why is this important to Brad’s sales pitch?
2) What are Andy’s main priorities in selecting conformal coatings to protect the circuit boards Stratos produces?
3) What are the main good points of the coating that Brad wishes to sell to Andy?

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BEP 64 – Sales English: Questioning Techniques (1)

Business English, Communication, ESL Podcast, Sales /

Questions are an important part of almost every conversation. So being able to ask good questions is critical to communication. How can we make our questioning more effective and efficient? In this two-part Business English Podcast series we’ll be looking at some answers.

The communication skills we’ll be learning can be used in any situation, but we’ll be focusing in on an area where questioning techniques are particularly important: needs analysis. This refers to analyzing the needs of a customer as part of the sales process. We’ll study a series of questioning techniques that can be used to “drill down to” – that is, get to or uncover – the information you want.

In today’s Business English listening Brad is a sales manager for Forrest and Brown, a producer of innovative industrial coatings and glues. Coating refers to a chemical that is applied to the outside of something to protect it. For example, paint is a type of coating. Forrest and Brown produces “conformal coatings”; this type of coating is used to protect printed circuit boards, or PCBs. PCBs are small flat boards covered with wiring and electronic parts. Almost all electronic devices – TVs, CD players, phones – have them.

Today Brad is visiting Andy, who is a production manager for Stratos, an assembler of PCBs that are used in household items. We can say that Andy is Brad’s “prospect” – the person he wants to sell to.

Let’s listen to how Brad asks Andy questions to analyze Stratos’ needs.

Listening Questions

1) What does Brad think of the Stratos facility?
2) How long has Stratos been located in its current location?
3) What kind of devices does Stratos produce circuit boards for?

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BEP 63 – Indirect Persuasion in a Social Context

Business English, ESL Podcast, Persuasion /

Life is actually a constant exercise in persuasion, wouldn’t you say? What I mean is we don’t just need to persuade people in the meeting room; actually, we are constantly using the tools of persuasion across a wide variety of situations ranging from serious to casual. In addition to formal situations, everyday persuasions include when to meet, whether to extend a deadline, and even such common things as where to have lunch or which movie to see.

So the persuasive process we learned in BEP 59 , 60 & 62 is useful not just for formal business situations, but across all sorts of contexts that come up many times every day. You don’t always want to use the indirect approach to persuasion, but it’s often very useful.

Here’s an example of the persuasive process at work in an everyday situation: Julie is persuading her husband, Steve, to try a new vacation spot.

As you listen, see if you can identify the five steps of the Monroe sequence:

1) Getting attention
2) Establishing need
3) Satisfying that need
4) Visualizing the future
5) Asking for action

Because this is an informal situation, the language Julie uses is obviously quite casual and she doesn’t include any numbers or statistical data; but, as always, a convincing description of the problem in the need step is the key to successful persuasion. And it’s important to state the problem from the perspective of the audience, which in this case is Julie’s husband.

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BEP 62 – Persuasion 3: Satisfaction, Visualization and Action Steps

Advanced, Business English, ESL Podcast, Persuasion, Presentations, Sales /

In the first two ESL lessons (BEP 59 & BEP 60) in this three-part series on persuasion, we saw how getting your audience’s attention and demonstrating a clear need were essential to the persuasive process. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution. This mirrors the psychological process of decision-making: First we feel a need, and then we look for a way to satisfy that need.

After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. Finally, you need to make a concrete, specific call to action – what the audience can do right now to implement your proposal.

Let’s finish listening to Steve give his proposal to Swift management. See if you can identify the satisfaction, visualization and action steps in his speech.

Listening Questions

1. How long will it take Swift to get back the investment in air conditioning?
2. How much extra profit can Swift make per year by adopting Nick’s proposal?
3. What specific action does Steve ask his manager’s to take?

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